Healthcare Consumerism: Patient-centered approaches to Health IT

February 21, 5:30pm, EST - 8:00pm, EST

Key Bridge Marriott, Rosslyn, VA
1401 Lee Highway, Arlington, Virginia 22209 ~ Blue & Orange Metro Line

Registration Rates:

Early Bird Ends: February 8, 2019
Early Bird Member: $55
Early Bird Non-Member: $65

General Rate Ends: February 15. 2019
General Rate Member: $60
General Rate Non-Member: $70

Late/At the Door Rate Starts on February 16
Late/At the Door Rate - Member: $75
Late/At the Door Rate - Non-Member: $85

Tentative Agenda:

5:30 pm to 6:20 pm Networking with refreshments
6:20 pm - Chapter announcements & Program


Healthcare consumerism is a movement that enables patients to become wholly involved in their healthcare decisions and places more of the economic burden on them. This differs from the contemporary model that still centers on providers, payers, and employers. Patients today are indeed demanding more out of the healthcare system: greater choice, higher levels of information transparency, better quality care and patient experiences, and lower costs. For example, many payers still provide a “one size fits all” approach to plan designs. In the future, consumers will drive plans to evolve into a marketplace with more personalization based on individual and family situations and conditions. It is important to recognize that there are many types of healthcare consumers. At one end of the spectrum are those who are healthy and very likely to use technology. On the other end, are those with multiple, complex chronic conditions and a lower likelihood to use technology to make healthcare choices. Systems must develop to support consumerism strategies for all. 
When asked about healthcare consumerism, many consumers point to the experiences they receive from companies such as Google, Apple, Amazon, and Walmart. Health IT solutions, such as telehealth, interoperability, big data analytics, wearables, and other digital applications are keys to healthcare consumerism. These technologies provide consumers with information about their own health, risks, costs, and choices. They provide awareness and support healthcare decision-making. Consumers must leverage this information to manage their health, as well as to choose which plans and providers will ultimately provide them the most value. The panelists invited to this event will examine the opportunities that consumerism presents, the strategies that will encourage their implementation and success, and the challenges and unintended consequences that might prevent or slow adoption.

They will address:
•    How is the government driving towards the future of healthcare consumerism by increasing choice, transparency, and the availability of healthcare services?   
•    How can we anticipate the needs of healthcare consumers better and provide more targeted solutions that ultimately prevent and control diseases while leading to a more cost-effective healthcare system? 
•    How can consumerism benefit both the healthier population and the less healthy population? 
•    What is the role of technologies such as wearables, telehealth, interoperability solutions, big data and other digital applications? 

Proposed Panelists:

  • Bill Cerniuk, Technology Director, Department of Veterans Affairs (confirmed)

  • Lana Moriarty, Director, Office of Consumer eHealth, Department of Health & Human Services (HHS), Office of the National Coordinator for Health Information Technology (ONC)

  • Col. Bobby Saxon, Chief Technology Officer (CTO), Center for Medicare & Medicaid Services (CMS), Center for Consumer Information & Insurance Oversight (confirmed)

  • Dr. Michelle Schreiber, Director, Quality Measurement and Value-Based Incentives Group; Center for Medicare & Medicaid Services (CMS), Center for Clinical Standards and Quality (confirmed)


  • Sanjay Sarma, Managing Partner, Prosperata